01
SNAIL MAIL
IS BACK!!!
IS BACK!!!
WELCOME TO WHAT'S THAT?
What's that
in your mailbox?
A little piece of the internet you can actually hold.
What's That? Mail Club is for people who love collecting art and want to spend a little more time being in the present than on the phone.
I WANT MAIL →Made in India · One little envelope at a time.
OPEN
ME!
ME!
✦
POSTED!
POSTED!
SO... WHAT IS IT?
NOT A
NEWSLETTER.
It's an actual envelope that shows up at your door with things you wouldn't find anywhere else.
Every edition is built around a playful theme. You'll get illustrated paper goods designed by me, things to collect, something to solve, something to stick somewhere and at least one thing that makes you go, "what's that?"
THE FOURTH ONE · NOVEMBER 2026
HOME DECOR EDITION
A little collection of art, cozy corners, tiny details and ideas to make your space feel like home.
NOVEMBER '26 / VOL. 04
INSIDE THE ENVELOPE
What's that in your home?
A collection of an isometric art print, a mini zine, a crochet fridge magnet, a cut-and-stick room activity, three stickers, a DIY frame and November's letter.
I WANT ONE! →
02
MINI ZINE
03
CROCHET FRIDGE MAGNET
04
CUT AND STICK ROOM ACTIVITY
05
THREE STICKERS
06
DIY FRAME
07
NOVEMBER LETTER
THE THIRD ONE · OCTOBER 2026
TRAVEL EDITION
A little collection of paper, places and tiny things from Vietnam.
OCTOBER '26 / VOL. 03
INSIDE THE ENVELOPE
A little bit of Vietnam in your hands
A collection of art, a photo taken by me, a tiny bookmark, a DIY, a tradition for luck, an itinerary, a letter and a piece I got all the way from Saigon.
I WANT ONE! →
01
4″ X 6″ ART PRINT
02
PHOTO PRINT
03
SPA SLIPPER BOOKMARK
04
DIY APARTMENT CAFE
05
LI XI ENVELOPE
06
MY ITINERARY
07
OCTOBER'S LETTER
08
A PIECE FROM SAIGON
THE SECOND ONE · SEPTEMBER 2026
THE KERNEL REPORT
We're going for a treat this month! pretty papers and yummy food? you will not be disappointed.
SEPTEMBER '26 / VOL. 02
INSIDE THE ENVELOPE
corn. chai. paper and some cute stuff
The September edition brings together a recipe, grocery-inspired paper goods, stickers, labels, a maze and a letter from me.
I WANT ONE! →
01
4″ X 6″ ART PRINT
02
SPINACH CORN CHEESE SANDWICH RECIPE
03
GROCERY BAG + INGREDIENT STICKERS
04
GROCERY RECEIPT
05
BREAD MEMO NOTE
06
MAIZE STICKER
07
TINY CHAI STAMP STICKER
08
3 EMPTY LABELS
09
A MAIZE MAZE
10
SEPTEMBER'S LETTER FROM ME
THE FIRST ONE · AUGUST 2026
GAMES EDITION
For the first ever What's That? Mail Club, we decided to play.
AUGUST '26 / VOL. 01
INSIDE THE ENVELOPE
One envelope.
Lots of ways to play.
The August edition was packed with little things designed to get you away from the screen and into something you can feel, solve, collect and keep.
I WANT ONE! →
01
4″ X 6″ ART PRINT
To add a little color to your shelves
02
ARCADE TOKENS
For you to feel the joy of doing a great job everyday
03
SUDOKU + CROSSWORD
A replacement to doomscrolling while waiting for something
04
GAMES BINGO
To cross off and test if you had a good childhood
05
FOUR CUPS
Something you can play with a co-worker on a break
06
UNO REVERSE LARGE STICKER
Something cool to stick on your laptop that does not have lame texts on them
07
MARIO COIN BOX MEDIUM STICKER
It's shiny!
08
HOURGLASS STAMP TINY STICKER
You'll get stamps every month so you can start having a collection book
THIS IS THE REAL THING. MADE WITH LOVE.
HOW THE MAIL
ACTUALLY LOOKS.
What happens when the envelope leaves the studio and lands in someone's hands.
FROM THE MAILBOX
PEOPLE SAID...
The first edition is out in the world. Here's what people have been telling me.
“Quality and design are so cool. The letter, games, stickers are impressive.”— August subscriber
“I LOVED ITTTT!!!”— August subscriber
“This is so adorable. It's crazy how neat it is. Love love it so much. I love that it has so many elements.”— August subscriber
“It is niceeeeee i liked it. Waiting for the next month topic.”— August subscriber
HOW IT WORKS
NO ALGORITHM.
JUST MAIL.
01
Pick a plan.
Choose one month, three months or six months.
02
Give us your address.
Because the whole point is that something physical needs to find you.
03
We make your mail.
Illustrate, print, fold, pack, stamp and send.
04
Open the envelope.
Put your phone down. Make a cup of something. Have five minutes.
THE WHOLE IDEA
COLLECT
SOMETHING.
Your camera roll has thousands of pictures. Your shelf should have a few things too.
What's That? is made for people who like art, paper, tiny objects, puzzles, nostalgia and the feeling of finding something in the post that wasn't a bill.
Kinda chic to like art.
READY TO GET SOMETHING IN THE MAIL?
JOIN WHAT'S THAT?
Pick how long you want the surprises to keep coming.
01
TRY ONE
One Month
₹350/mail
Pick which month's edition you'd like to receive.
- 1 themed mail
- Choose your starting month
- Includes all edition goodies
- No auto renewal
03
MOST FUN
Three Months
₹800/3 mails
Three consecutive monthly editions starting with the month you choose.
- 3 themed mails
- Starts with your selected month
- Includes all edition goodies
- NO auto-renewal
06
BEST VALUE
Six Months
₹1400/6 mails
Six consecutive monthly editions starting with the month you choose.
- 6 themed mails
- Starts with your selected month
- Includes all edition goodies
- NO auto-renewal
DISPATCHEvery 15th of the month
DELIVERYNormally 3–4 days
LAST DAY TO SIGN UP?12th of every month
CHANGESAddress changes + pauses allowed
LOST / RETURNEDWe'll refund you
PAYMENT ISSUE?WhatsApp 8374499294
Already-paid editions cannot be cancelled. One-month subscriptions are the only plan with automatic renewal.
SECURE CHECKOUT
Choose a plan above and you’ll be taken to secure Razorpay checkout.
After payment, keep your payment confirmation handy. Your name, contact details, starting month and shipping address will be collected on the Razorpay Payment Page.✦ ? ✦
SEE YOU IN THE MAILBOX
WHAT'S THAT?
whatsthatmailclub@gmail.com · WhatsApp 8374499294 · @whatsthat_mail